Posters are one of the many print materials used in a number of different fields. They are a popular choice for marketing campaigns, it is too a popular choice among other institutions.
Academic institutions and its student body are more than familiar with posters. They are significantly used for presentations where scientific papers, thesis, special problems and projects among others. Posters are the most ideal visual communications tool that addresses the needs of most scholarly presentations. There are prescribed ways on how you can effectively lay out your posters. Needless to say, however, there are a lot of do’s and don’ts to memorize that preparing and designing them can be quite exhausting.
To this, it is only sensible to recall and define what they are and what it can do to help you create functional presentations. Posters help you engage your viewers, it initiates the conversation by giving out information readily.
Nevertheless, to keep you on the right track before printing here then are some information you should take note of when you are drafting and creating your posters:
1. Keep it simple
They are aimed at reaching a wide number of people or audience. For you to do this, you must avoid placing distracting elements that may clutter your work or that might make your poster you look as though it is all over the place.
Simplicity is also apparent in the words you use. Avoid too much jargon. Explain using concise yet simple words.
2. Always use High Resolution Graphics
Your materials are of course, not just about texts. You need great images with high resolution so your piece of study to make them more interesting. This helps retain your audience’s attention and makes them focus more.
Graphics can also mean the use of organizational charts, maps and the like. This effectively demonstrates the flow of information and reduces ambiguities.
3. Remember all the necessary parts
Design them piece by piece. Know what each part like the title or introduction are supposed to do. Craft them until you are fully satisfied, making sure you don’t forget anything before moving on. Use short yet descriptive sentences that once again, give your message more impact.
4. Give Emphasis to your Message
Most posters are organized in a manner such that the introduction and conclusions are given enough emphasis. After all, the introduction gives your readers an overview while the conclusion proposes answers to all the questions posed in the introduction.
Organize the main points by using bullets or numbers that are arranged in columns and not rows. Observe proper sequencing so that everything is well structured.
5. There is no such thing as Proofing too much
Always observe before you have them printed. Analyze it from every imaginable angle and ask all possible questions. Are the text legible from a distance? Have you checked the text for misspellings, grammatical errors and proper punctuation? Is the file already converted to CMYK? Is everything centered.
While it seems that poster making is nerve-racking, you can reduce your apprehension or anxiety by giving yourself more time to prepare and study about it. All the more, you should provide enough time for printers to produce your material. Printing companies offer printing services on a variety of materials, from semi-gloss paper stock, high-gloss paper stock, artist canvas, and vinyl banners. These can even be done with a next-day turnaround time for short run orders.
Review your posters printing options. Create not just visually engaging and educational posters, but ones that are of high-quality as well.