Have you ever listened to one side of a phone conversation and known beyond any question what was being discussed on the telephone? You might even have been able to fill in the other side of the conversation.
Today, I listened to my boys talk on the other side of the room divider that is supposed to keep me concentrating on creating content. It wasn’t working. Their conversation had my full attention.
“Where are all the Video Cameras?” One asked.
“In China,” the answer came quickly.
“Where are all the Pod casters?” The questions kept coming.
“In China,” the answers were quick.
I know they are studying a new Home School Packet which doesn’t have anything to do with Video Cameras or Pod casters, but today’s topic is all about China. So, I keep listening. After the fourth or fifth question, I realize one of them is on the phone, the other is on the computer actually studying. “In China” is the obvious choice on the multiple choice questions for the first test on their new packet. No rocket science there, but the other one isn’t particularly interested in Video Cameras or Pod casting, so I had a few questions about that discussion. Until he explained in the next comment…
“So, if we put all the pod casters in video shots from various areas of the conference room, and then work each of them into the final video, we can eliminate the feel of it all being shot from one camera. Perhaps you should consider having an overview of the newscast with just silent shots of the people using different viewpoints.” He paused and I heard him sigh, “Okay, but when you start making all the shots with sound, you loose the ability to cover identical room echo with lighting and distance. I want them to appear as if they are in different conference rooms over the world!”
The discussion reveals several components:
1. Development of significant understanding of Perspective and Viewpoint.
2. Marketing Jargon presents and understands that many sources are more effective than one.
3. Appearances don’t have to be what they seem.
“Okay, if you want this Science Fair to Appear to be WORLDWIDE in your video, you’re going to have to use the concepts of marketing as if it is WORLDWIDE. Editing in various positions behind a single REPORTER gives the illusion of many locations. Once you implant that idea, the viewer will not be able to comprehend anything less than a Worldwide Strategic Power and you’ll have greater impact with Neo-plastic Domination, because the Worldwide Power is implied by your ability to view scientists worldwide in the first scenes.”
I smiled suddenly understanding the discussion. He’s really talking about how to market his video game on YouTube as a power strategy to overthrow world governments, and his marketing plan is to imply in the early scenes a condition, and then allow the players to vividly reproduce reality as he projected it. This plan for video taping the Science Fair definitely answered the question of why my non-scientific son spent so much time promoting a Fair he isn’t participating in.
How different is this from marketing?
Marketers present what they want the public to perceive in the early part of their copy, then by the end of the sales letter, the consumer has begun to perceive the marketer’s concept as the only logical answer to all their problems.